Data Driven Analysis

Social Media Activity Data for Clinical Site Ranking and Clinical Trial Recruitment

Advanced Analytics with AI to Understand Patient Behavior and Sentiments

Text analytics with Natural Language Processing (NLP) to quantify patient’s needs

NLP to Detect HCP Discussion Topics and Sentiments Trends During Sales Call from CRM

Strategy Development Process and Framework

PeloStrat Data Partners strategy development process include a cross-functional live workshop.

Objectives:

  • Review the current state and relevant financials of your business

  • Define the market segment(s)

  • Review and declare existing business strategic priorities (e.g., what does your Brand/Department/Division/Enterprise want to be in the market?)

  • Present functional objectives by representative from each function

  • Identify, prioritize, and quantify existing/emerging opportunities (main brain-storming session moderated by PeloStrat Data Partners)

  • End product after the workshop: A strategic roadmap for your business (3-5-year strategic plan with potential LPIs identified and agreed upon by cross-functional partners)

Example Strategic Framework Used for Cross-Functional Team Workshop Conducted by PeloStrat Data Partners

Output From Cross-Functional Team Workshop to Identify Opportunities

Further Prioritization of Opportunities with Opportunity Themes and the Size of the Opportunity

Strategic Roadmap Developed

Innovation

Objective:

Identify potential digital therapeutics opportunities to differentiate the company in a disease area that they have an asset with similar MOA as their closest competitor.

Providing an adjacent asset (digital therapeutics) would:

1) Propell to the leadership position in the market in HCP and market sentiments and market value.

2) Opportunities to include additional value-adding and impactful outcomes to their upcoming Phase II and III clinical trials with novel endpoints.

50 Shortlisted Digital Therapeutics Identified for Additional Strategic Assessments

Assessment Criteria (DTx Attributes) Identified

DTx Attributes Are Used to Quantitatively Determine Opportunity Potentials (Value and Impact)

Financial and Scenario Modeling to Determine Go-to-Market Strategy (Build / Partner / Buy) - NPV Analysis

Expected End of Project Deliverables

Quantitative assessments including lists of prioritized DTx and financial and scenario models will provide cleint a clear fact-based package for their internal planning purposes.

Qualitative assessment (i.e., market research with KOLs, Patients, and/or caregivers) will contextualize the opportunities for the assets. Insights from qualitative assessments will be used to determine assumptions in our financial and scenario models.

It is important to note that a collaborative approach is needed between PeloStrat Data Partners and clients to develop these quantitative and qualitative assessments.